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A total of 5.18 billion people around the world were using the internet at the start of Q2 2023, which is equivalent to 64.6 percent of the world’s total population. Internet users continue to grow too, with the latest data indicating that the world’s connected population grew by close to 147 million users in the 12 months to April 2023. There is a growing number of individuals aged 60 and above who are actively using the internet and social media on a daily basis.

In your business plan presentation explain specifically how you would modify your business to have a product/service just for this target audience. Elaborate on how you would communicate to them to properly reach and engage with them and get them to buy your product/service.